 |
|
John
Doyle (Chair) &
Keith
Hoey (President)
accept
the gold prize in
the
Canadian Chamber
Competition |
The
Burlington Chamber of Commerce brought home the gold from the Canadian
Chamber of Commerce convention held in Saskatoon from September 16
to 18. Each year the Canadian
Chamber holds a competition to recognize and promote the
excellence and achievements of local Chambers that are part of the
national Chamber network. This year’s theme was “Best
Communications Project”. The Burlington Chamber was awarded the
gold medal for its Integrated Communications Plan which uses a
variety of vehicles to communicate with Chamber members and the public.
The
Burlington Chamber focused its award submission on the Chamber’s
website, weekly eNews and other communication vehicles and how they are
integrated to provide Chamber members and the business community with
easily accessible and up-to-date information about the Chamber, local
business and the community. The submission outlined the strategies and
tactics that are used to ensure consistent and current information is
available to Chamber members. The submission also described each
of the communication vehicles used by the Chamber. However, the real key of
the Integrated Communications Plan is how those vehicles are
integrated. Through the communications plan the Burlington Chamber
has seen record growth in membership, event attendance and financial
sustainability.
The
Burlington Chamber faced very stiff competition from other finalists,
the Battlefords
Chamber of Commerce and the Greater
Charlottetown Area Chamber of Commerce. The Battlefords submission,
Aboriginal Employment Development, is a toolkit designed to address the
needs of Aboriginal youth who want to be actively engaged in the
workforce. The Greater Charlottetown submission was a Get Connected
Campaign, a month long membership drive. Both of these projects yielded
significant results for their Chamber.
The
submissions were rated by a panel of judges based on the following
criteria: innovative nature of the project, measurable results, project
transferability and the judges' personal impressions of the project.
